Alauras Software - Your Partner in Software Solutions

Alauras Software Announces Release a New CRM / SFA Solution for Yellow Page Publishers

Leesburg, VA (PRWEB) September 8, 2008

Alauras Software announced today the release of Alauras YP CRM+. The new solution offers wide ranging CRM functionality and adds state-of-the-art sales force automation tools specifically designed for yellow page publishers.

YP CRM+ offers a highly customizable 'customer centric' application that can be quickly and efficiently integrated into virtually any yellow page publishing environment. CRM+ supports both print and electronic media. President, Richard Sloop stated "We have created a solution to meet wide ranging needs in automating standard business practices within the industry, principally targeting sales and customer service functions. Beyond these enhancements, CRM+ can readily integrate or accept custom modules based on the unique needs of the publisher."

The highly customizable internet based solution requires no software installation and is accessible from internet enabled pc's or handheld devices. CRM+ offers a real time picture of sales or canvass progress, and provides a single reference point for customer service activity. Enabling enhanced communication, CRM+ provides immediate access to all employees through email or IM. Sales proposals can now be customized by client and include multiple scenarios and appropriate sales collateral. New mapping functionality provides additional efficiencies in managing sales efforts and territory management.

Alauras Software is a premier provider of media business solutions and custom development with concentration in yellow page publishing. Alauras solutions are compatible across the framework of most existing publishing systems and are in use internationally. Alauras Software prides itself on leveraging the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media sales professionals.

Alauras Software Introduces a New Online Proofing Solution, 'PROOFQUICK'

Leesburg, VA (PRWEB) April 2, 2008

Alauras Software today announced the launch of ProofQuick, an online proofing solution for media publishers and advertising agencies. The secure, web based solution provides a collaborative online toolset which helps manage, track and speed the completion of the ad proofing process.

Alauras Software's ProofQuick is a state-of-the-art online proofing solution using the latest technology. The initial release has been specially developed for use by the yellow page publishing industry. A second version customized for ad agencies will be available later this year.

With ProofQuick a publisher can quickly upload and issue a proof to any customer via the net. The customer will receive notification via email that the proof is ready for review. Using the ProofQuick toolset, they can approve the ad 'as is' or make notes and mark-up the ad for revision. If multiple revisions are required, ProofQuick tracks each version. ProofQuick also archives multiple online reports for the publisher, detailing each ads progress, its current status and all revisions. Of additional significance is the solutions ability to include a sales promotion within the proofing communication. This feature can generate additional revenue through promoting up-sell, cross-sell or new product opportunities - directly through the solution.

Richard Sloop, President of Alauras, described the impact the solution can provide for a publisher, "With ProofQuick, an ad can now be modified and approved where ever the client is and at any time of day. By leveraging these new efficiencies, publishers can save valuable time and significant money, and maintaining a detailed archive of activity. Based on the limited investment required, publishers now have the ability to issue proofs for every ad, virtually eliminating the possibility of claims or unwelcome surprises."

Alauras Software will be providing demonstrations of ProofQuick at the Yellow Page Publishers Association conference in Las Vegas, April 4 - 6, and at the Association of Directory Publishers conference in Orlando, Florida, April 24-26. Sales of the product will begin in June. Alauras will be offering a free beta trial to a select number of publishers during the conferences. Participation in the free beta can be requested directly through Alauras at the conferences or through Alauras' distribution partner, Yellow Magic, Inc.

Alauras Software is a premier provider of CRM and Workflow Management systems to the media and advertising industry. Alauras solutions are compatible across the framework of most existing media systems and are in use internationally. Alauras Software prides itself on leveraging the latest technology to achieve the most efficient solution for its clients.

Alauras solutions, software and custom development - offering a competitive advantage by career media sales professionals.

Alauras Software Announces Distribution Agreement With Yellow Magic

Leesburg, VA (October 11, 2007)

Alauras Software, a leader in media software solutions and custom development, today announced a distribution agreement for its YP CRM and YP Ad Management systems with Yellow Magic Incorporated, a leading provider of end-to-end yellow page publishing systems world-wide.

"Yellow Magic is very happy to offer Alauras CRM and Ad Management Systems to our customers" says Ron Mintle, President and founder of Yellow Magic. "We feel that the addition of the Alauras YP products add important components to the total publishing systems solutions we offer." Richard Sloop, President of Alauras Software, stated "The addition of Yellow Magic as a point of distribution is a critical success for our company and a validation of our product development efforts to date. We are very pleased to initiate this relationship with an industry leader like Yellow Magic".

Further details as well as demonstrations of the solutions will be made available at the Yellow Magic's user group meeting, 'Magic Club', in Savannah, Georgia October 22 through 24.

The Alauras Software YP CRM solution is uniquely industry specific to yellow page publishing, bringing a level of cost effectiveness and efficiency not previously available to small and medium size publishers. The system is designed to bring together many disparate pieces of YP information to create a true picture of customers, at one access point. Efficient contact management, activity tracking, sales force automation, archived data, and monitoring tools are just a few of the many features of the system. The solution also provides an aggressive SFA module which includes YP territory management, contact management and YP proposal creator.

The Alauras YP Ad Management system is a web based tool providing a single point of access for the entire ad production process from initial artwork request through final proof approval. The solution makes it seamless to work with artists, sales teams, and customers all over the world with existing publishing systems. Additionally, the Alauras solution provides multiple workflows for differing media, ad types or even sales channels.

Online demos of Alauras YP CRM and Ad Management will be available upon request following the Savannah Georgia conference.

About Alauras Software, Incorporated
Alauras Software is a premier provider of CRM and Workflow Management systems to the media and advertising industry. Alauras also is involved in a wide variety of custom development. Alauras solutions are compatible across the framework of most existing media publishing systems and are in use internationally. Alauras Software prides itself on leveraging the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media sales professionals.
For more information: http://www.alaurassoftware.com

About Yellow Magic Incorporated
Yellow Magic Incorporated is an international, industry leading directory solutions supplier offering a complete business and publishing system for creating Yellow Pages directories around the world. Yellow Magic's integrated system supports all directory publishing tasks--from sales lead generation and data verification through directory distribution. Additionally, Yellow Magic offers systems to create electronic directories for the Internet, CD-ROM Mobile devices such as cell phones or PDAs. The Yellow Magic software has been licenses by more than 150 publishers to create directories in 49 countries and 19 languages.
For more information: http://www.YellowMagic.com

Alauras Software Releases Ad Management Solution

Leesburg, VA (June 28, 2007)

New solution developed for yellow page publishers and advertising agencies.
Alauras Software today announced version 1.0 of its Ad Management system, a solution developed to create new efficiencies for yellow page publishers and advertising agencies. The secure, web based tool provides a single point of access for the entire ad production process from initial artwork request through final proof approval.

The Ad Management system makes it seamless to work with artists, sales teams, and customers all over the world. Through the system, jobs can be assigned, progress can be monitored, and detailed reports can be created. Reports provide information on ad volume, average completion time per artist, ad revision rates and customer acceptance rates by artist, sales rep or book. The entire production cycle of an ad is captured in the system. Additionally, the Alauras solution can provide multiple workflows for differing media, ad types or even sales channels.

The Internet based solution requires no software installation and provides real time monitoring of each job. By using this customizable system, ad publishers and ad agencies have the ability to focus on revenue by creating new efficiencies in the ad production process.

Alauras Software is a premier provider of media business solutions and custom development with concentration in yellow page publishing. Alauras solutions are compatible across the framework of most existing publishing systems and are in use internationally. Alauras Software prides itself on leveraging the latest technology to achieve the most efficient solution for its clients. Alauras solutions, software and custom development - offering a competitive advantage by career media sales professionals.

It is anticipated that the Alauras Ad Management Solution will be available for purchase September 10, 2007

Dollars & Sense - Implementing a Customer Relationship Management (CRM) Strategy in Yellow Pages

Lester Garnett, Janac Strategic Solutions Inc. (October 5, 2006)

Yellow Pages publishers pride themselves in the ability to maintain their positions against their counterparts in the competitive advertising media. As the industry grows the challenge will increase as members of the advertising community chase so few annual advertising dollars. The only way to survive is to differentiate oneself in the marketplace, and to strive by creating a sustainable competitive advantage to increase sales, market share and retain your most profitable customers.

One way companies face this challenge is by turning to Customer Relationship Management (CRM) solutions to help achieve this highly competitive advantage. CRM is a corporate strategy that engages the capabilities, methodologies and technologies of an enterprise to create, manage and maintain lasting relationships with its customers. It is not a technology itself, but a holistic approach in an organization's attitude that focuses on a 360 degree view of its customers. The purpose is to better manage customers through the introduction of reliable systems and processes (CRM tools) that are integrated end-to-end across marketing, sales and customer service; having information in one place to be accessed by all.

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Alauras Software Unveils CRM Solution Tailored for Yellow Page Industry

Leesburg, VA (July 6, 2006)

Alauras Software today released version 1.0 of its YP CRM for public sale, a new CRM solution developed specifically for the yellow page industry. The new, secure, web based tool provides a single point of access for all YP customer data and internal company departments.

Utilizing the latest software technology, the Alauras Software CRM solution is uniquely industry specific to yellow page publishing. It brings a level of cost effectiveness and efficiency not previously available to small and medium size publishers. This customer-centric tool is accessible via the web from home, office or on the road. The system is designed to bring together many disparate pieces of YP information to create a true picture of customers, at one access point.

The customizable, Internet based solution requires no software installation and provides a real time picture of all activity. Efficient contact management, activity tracking, sales force automation, archived data, and monitoring tools are just a few of the many features of the system. The solution also provides an aggressive SFA module which includes YP territory management, contact management and YP proposal creator.